Baumarkt is not just a furniture company – Baumarkt is a platform integrating technology, finance, and green lifestyle. Amidst the recovery of real estate and consumer markets, Baumarkt is ready to break through to become the digital furniture unicorn of Southeast Asia.
“Baumarkt – Personalized living spaces for the next generation.”
Vision: To become the No.1 digital platform for design – production – installation of furniture for Millennials & Gen Z in Vietnam.
Mission: “Personalized spaces – Optimized living experiences” through the AI HouseDoctor platform and full product lifecycle services.
Solution: Baumarkt addresses the pain points of the furniture industry: fragmented processes, non-personalized products, high costs, lack of after-sales, and difficulty in reselling used furniture. With AI HouseDoctor, customers can design, order, and enjoy an all-in-one service from design – production – installation – warranty – buyback.
Business model: From “one-off purchase” to “lifecycle services.” Integration: AI Design + BNPL Installments + Buyback. Increase consumption frequency, reduce costs, and provide flexible financial support.
AI Technology: Enables personalized style design, 3D simulation, instant quotation & timeline. Shortens sales cycle from 3 weeks to 3 minutes.
Strategy: Targeting Millennials & Gen Z – fast-living, smart-consuming, highly personalized. Partnering with developers, banks, and digital platforms. Expanding installment, leasing, and premium second-hand furniture services.
Market: Vietnam is projected to reach USD 5 billion by 2025. In 2024, 125,000 apartments were transacted – strong demand for full-package furniture. ESG & RRR are global trends – Baumarkt pioneers with a sustainable circular model.
Team: Founder Dr. Hanh Quang Le – 25 years of experience in construction, PhD researcher at TU Darmstadt. AI advisors from Germany, IKEA Sweden marketing experts. Core team includes CTO, CPO, GTM, community lead, and production lead.
Funding: Target 2025–2028: 10–15x revenue growth, nationwide & regional expansion. Collaborating with banks and developers in Hanoi & Ho Chi Minh City. Seeking strategic investors aligned with Technology – Growth – ESG values.
Design with AI HouseDoctor
Personalized production
Delivery & installation
Warranty & after-sales
Buyback & reuse
LE BRUDER . JSC
Address: N4A11, Alley 3, Nguyen Hoang Street, My Dinh 2 Ward, Nam Tu Liem District, Hanoi, Vietnam.
Hotline: 0977 103 488
Email: info@lebruder.com
